Before you roll your eyes and dismiss the idea of SEO to market healthcare providers, remember that this is the digital age. And when you’re in the age of information, you need to harness that information. Modern businesses are actively leveraging the Internet to bring them new customers daily, and they share the same challenge that your healthcare provider business confronts: attracting new clients. Using the online route, SEO and geo-targeting combine to create a powerful means to attract new patients for your medical business. Best part? It’s free.
What is SEO?
SEO is an acronym for Search Engine Optimization, which basically covers the way a business manages their online presence to ensure they are easily found and readable by search engines like Google, Bing and Yahoo.
What is Geo-Targeting?
Geo-targeting is simply an extension of SEO, using location as the primary means of targeting a business. This means that somebody does a search and adds the name of a place, a business operating in that location that has been optimized for geo-targeting would be found before a location that overlooked geo-targeting. It is localized SEO, telling searchers who you are, what you do, how they can contact you, and where they can find you. Competition in this area is intense, especially for private practices that are located within a 15-mile radius of each other.
Tips for Success
Your website is up and running, and you have been recording steady traffic—but little of that traffic is converting. What could be wrong? There is no single answer to this question. Read on to find out where you could make some minor changes to reap major rewards:
Target your location
A possible explanation for low traffic-to-patient conversion could be that your website visitors are not living in your location. That means you need to focus on attracting visitors who live in your local area. After all, they are the ones who will physically come to your office.
Word-of-mouth endorsements are very powerful. Sign up to sites such as Yelp!, Google+ Local and Yahoo Local, and use any positive reviews that come in. If you’re signed up to a medical software service such as Comiere, you’ll be able to gather reviews from colleagues and past patients.
Make it easy for local patients and search engines to find you by adding your location to your website’s keywords, ensuring your NAP is consistent on all online presences and linking your Google Maps listing to your website.
Are you an optometrist practicing in Indianapolis? Then you should add “Optometrist, Indianapolis” to your page title tags, website blog content, page heading tags, URLs, and everywhere it is necessary. NAP is your name, address and phone number. Make sure they remain consistent everywhere you put them online.
Optimization of your practice for local search translates into higher return on investment because the higher the traffic, the higher the visits—which means more business for your practice. Enforcing all the points above will not generate results overnight, investing time in them will lead to consistently high returns in the near future.